Welcome to the recap of the first episode of the DAM Surge Podcast, where Serge Creator engages in an enlightening discussion with Archi Benhamou, Creative Director at VoiceMe and a trailblazer in the webcomics industry. Archi shares invaluable insights into how AI shapes the creative landscape, VoiceMe's innovative content creation processes, and the intricacies of digital asset management.

Tune in to podcasts on various platforms, such as Spotify, YouTube, Apple Podcast, and Amazing Music. All links you'll find on www.srgplus.com/damsurgepodcast

Introducing Archi Benhamou

Archi Benhamou, originally from France, has carved out a niche in the creative world of webcomics. With a background in creating and managing content for platforms like Webtoon, he now spearheads creative operations at VoiceMe. His journey from France to the US, combined with his passion for the manga industry, sets the stage for an in-depth discussion on creativity and technology.

The Impact of AI on Creative Processes

Archi emphasizes AI as a transformative tool in the creative industry, enhancing the efficiency and productivity of creators. At VoiceMe, AI is harnessed for tasks like background creation, character design, and lighting adjustments. While acknowledging concerns about AI, Archi encourages creatives to embrace it, ensuring they stay relevant in a fast-evolving industry.

AI in VoiceMe's Content Creation

VoiceMe leverages AI across various stages of content creation. Archi explains how AI can simplify tasks, serve as an inspiration database, and support artists by allowing them to explore new artistic directions. This approach to AI is not about replacing artists but assisting them in enhancing their creative output.

Ethical Considerations and Artist Involvement

Archi addresses the ethical considerations surrounding AI, emphasizing the importance of respecting artists' unique styles and ensuring they remain integral to the creative process. He cautions against companies using AI without acknowledging the essential human touch that artists bring to projects.

VoiceMe's Content Creation Workflow

Archi outlines VoiceMe's well-structured content creation workflow, from developing original projects to managing client-based and licensed works. The process involves rigorous internal development, creative pitches, and comprehensive production management, ensuring high—quality output and audience engagement.

Digital Asset Management

In a world flooded with digital content, efficient asset management is crucial. Archi highlights the importance of centralized storage, tracking, and accessibility to facilitate department collaboration. Tools like ClickUp, Slack, and Google Drive significantly maintain seamless workflows at VoiceMe.

Navigating Creative Challenges

From time management to ensuring creative alignment, Archi sheds light on the unique challenges faced in visual branding. Clear communication, structured processes, and engagement are vital to overcoming these hurdles and producing compelling content.

Conclusion and Learnings

Archi's conversation on the DAM Surge Podcast offers a glimpse into the exciting intersection of creativity and technology. His insights underscore the importance of adaptability and continuous learning in an industry driven by innovation.

For more insights into Archi's creative journey or to connect with him, you can find him on Instagram @ArchiBenhams or LinkedIn under Archibald Benhamou.

Outro

Stay tuned for more episodes of the DAM Surge Podcast as we delve into the digital assets management landscape with leading industry experts. Digital Assets Management App SRG Plus powers the podcast. Visit the website to learn more